Providing a livelihood for a poor area known for decades for making AK-47 rifles, the region famous as Rose Valley is a source of the edible fragrance capsules popular in Japan and the gentle aromas in therapeutic creams sold in Europe.It also gives Bulgaria a chance to show its beautiful side as the country struggles with rampant corruption and organized crime, and has potential to attract nature-loving tourists. With roughly 2 tonnes of annual production, Bulgaria is the world`s second largest producer of rose oil after Turkey.